Rupinder Hayer

President

Rupinder served as an officer with the Indian Army and retired as a colonel. When he moved to Canada, he realized that there is prejudice against immigrants on account of professionalism and product knowledge. He took that as a challenge to change the perception by leading with example.

Hayer started as broker and assistant to the CFO at Armour to help reconcile financial statements since he had a good amount of understanding of accounts, and then took on the additional role of office manager due to his management experience. Later, he was involved in the hiring process because he had been a recruiter during his military service, but his climb to the top didn’t stop there.

He became the HR manager and continued his growth in complex and niche sales. Eventually, he took over the role of VP of operations and started planning strategies for diversification, mergers, and acquisitions besides profitable growth. Rupinder built an experienced team both in sales and service. In July 2018, he was promoted to be the president of the company.