Text Later


Distracted Driving PSA by Armour


April is Distracted Driving Awareness Month.



Let’s talk about distracted driving. Either you're texting your mom, a puff of smoke in front of your eyes, or a quick bagel you grabbed for the road- they are all distractions. These distractions, pose a serious threat to your safety—as well as the safety of those around you.

Everyone spends a lot of time in their vehicles, and it may seem like the perfect time to get little things done: calling friends, searching for music, or programming a GPS. But, do we even realize how much danger we put ourselves, and others in trying to save 10 minutes of our day? The 10 minutes- definitely aren't worth it.

Today, let's take a pledge together.

  • While we’re driving, we'll pull over safely to the shoulder to make any kind of call.

  • We'll finish our breakfast before we leave, so we stay attentive to the road ahead.

  • Statistics are showing that Ontario, distracted drivers are killing more people than drunk drivers. Let's pledge to be responsible drivers.


  • Armour is passionate about protecting Canadian drivers and helping understand the impacts of distracted driving, and how you can protect them. Remember, if you're texting someone you know is driving, you're putting them in danger too. STOP. TEXT LATER. Watch the video below to see our public service announcement about distracted driving.